The Shopping Experience Is Changing: How AI Is Transforming the Future of Video Commerce

Session Overview

Consumer shopping behavior is rapidly shifting from "search" to "discovery." The advance of AI technology is accelerating this shift, creating new commerce experiences where content leads consumers all the way from brand discovery to purchase.

In this session, Donghoon Sung will introduce how CJ OnStyle is building new commerce competitiveness around content — its core strength — within an AI-driven discovery commerce landscape. He will focus on "AI ON Studio," CJ OnStyle's AI content production platform, and share how it increases content production efficiency and creates a virtuous cycle that feeds performance data back into future content, continuously elevating content competitiveness.

He will also introduce how CJ OnStyle uses a Dynamic Taxonomy-based content classification system and multi-dimensional performance analysis to uncover a success formula for short-form content, and how personalized recommendations connecting product, content, and customer data are boosting purchase conversion in discovery-driven shopping. Through this, he will present CJ OnStyle's direction for next-generation commerce innovation — treating AI not merely as technology, but as genuine business competitiveness.

Key Takeaways

• Content competitiveness in the age of discovery-driven shopping at CJ OnStyle.
• Content production innovation through AI ON Studio.
• A data-driven success formula for short-form content.
• Completing discovery-driven shopping with personalized recommendations.
• Building next-generation commerce competitiveness with AI and content.