How Marketers’ Language Is Changing: Say Less, Ship More
Session Overview
Over the past few years, marketers have had to learn one new tool after another. In the age of context-aware AI, however, the most important skill is no longer simply learning tools, but learning how to communicate effectively with them. This session explores how the language and workflows of marketing are being redefined by AI.
The session will also feature practical demonstrations of how Genspark's design capabilities can be used in real marketing environments. From interactive event pages and brand-consistent card-news content to personal portfolio websites and app prototypes that bring ideas to life, the speakers will show how marketers can create polished, production-ready results without relying on developers.
Participants will gain a clearer understanding of how AI is changing marketing workflows, how to distinguish between prompt-based tools and agentic systems, and how to move from simple experimentation to repeatable, hands-on production.
Key Takeaways
- How marketing is shifting from learning tools to communicating with tools
- The difference between prompt-based AI and agentic AI workflows
- How to build interactive event pages, branded card-news content, portfolios, and app prototypes
- Practical ways for marketers to create consistent, polished outputs without developers
- A hands-on workflow for turning ideas into usable marketing assets with AI
Speakers
Shirley studied advertising at Sookmyung Women's University after majoring in Vietnamese at Seoul Women's University. She joined Genspark as one of its early Korea team members in 2025.
She has played a key role in the Korean launch of multiple AI agent products, including Second Brain and Genspark 6.0. Her work spans brand communication, content strategy, media partnerships, events, and community development in the Korean market.
Seulki Kang works as a designer at a fintech company and runs the practical AI community 퇴근후AI, a community of approximately 2,000 professionals.
Through LinkedIn, where she has more than 15,000 followers, she shares insights on marketing, AI, and practical AI adoption. Drawing on experience at companies including Enocean, Ogilvy, and Focus Media, as well as roles in marketing and global data analysis, she helps professionals use AI more effectively in their daily work.