The Smart Connection Between Consumer Lifestyle Data and AI
Session Overview
The rise of generative AI and Agentic AI is opening a new era in which AI helps people, makes judgments, and takes action on their behalf. Corporate competitiveness is now expanding beyond raw AI performance to how deeply a company understands its customers' lives and how meaningfully it can connect that understanding to real experience.
A person's life can never be explained by a single product or service alone. Only when the data generated across everyday touchpoints β the home, appliances, services, and mobility β comes together, and different AIs collaborate with one another, can we truly understand a customer's behavior, context, and the changes unfolding in their life.
AI that understands life connects diverse data and AI systems to grasp customer behavior and context, then turns that understanding into new experiences and services.
This kind of understanding goes beyond simple personalization. It becomes the foundation for proactively offering the value customers actually need, organically connecting products and services, and building entirely new businesses and industry ecosystems.
Drawing on real experience in data convergence, AI collaboration, and building lifestyle platforms, this session explores how "AI that understands life" is set to reshape the future of customer experience and business β and what direction enterprises need to prepare for as the Agentic AI era unfolds.
Key Takeaways
- Why understanding people's lives matters in the age of Agentic AI.
- How data convergence and AI collaboration create true customer understanding.
- Building an AI business that connects life itself β not just products.
Speaker
Jungeun Shin has long explored how AI and data can be used to understand people's lives more deeply. Starting with research into data convergence and cross-industry collaboration, she has connected a wide range of AI models and platforms to validate new customer value in real services and business. She currently leads AI, data, and lifestyle convergence technology at LG Electronics, driving a business that understands customers' lives and designs new experiences through an AI ecosystem that extends beyond home appliances to spaces, services, and even mobility.