The Rise of AI-Native Work
Session Overview
For decades, organizations adapted people to systems. AI is reversing that dynamic, allowing individuals and teams to create systems that adapt to them instead. The result is a new model of work where creativity, technology, and execution are increasingly intertwined. This session examines the rise of AI-native teams, the democratization of software creation, and the organizational shifts that will define the next generation of work β grounded in concrete examples of what teams at Publicis Groupe are doing today and the innovation signals they're currently exploring.
Key Takeaways
- Why AI is reversing the traditional relationship between people and systems, not just automating existing work.
- What defines an AI-native team, and how creativity, technology, and execution are converging inside one.
- How the democratization of software creation is changing who builds and how fast.
- The organizational shifts already underway that will define the next generation of work.
- Concrete examples from Publicis Groupe's own teams β what they're building now, and the innovation signals they're tracking next.
Speaker
Laurent Thevenet is a creative technology leader working at the intersection of art, data, design, and engineering. Over the last 25 years, he has worked across tech startups and creative agencies, delivering large-scale digital campaigns, products, platforms, and physical experiences across APAC for brands including Nike, Google, Netflix, YouTube, Heineken, McDonald's, Suncorp, Cathay Pacific, and AXA. Laurent currently helps drive Publicis Groupe's AI enablement agenda across APAC, while leading a regional collective of 30+ hybrid talents delivering frontier creative technology work for Publicis Groupe clients. He remains an active practitioner across emerging technologies, with a constant focus on turning new possibilities into practical creative solutions for teams and clients.