The Rise of AI Agents: Reimagining How Work Gets Done
Session Info
The advancement of AI is moving beyond simple automation and ushering in the era of autonomous “AI agents” that can perform tasks on their own. Lena Waters, Chief Marketing Officer (CMO) of Notion, explores the evolution of various SaaS and productivity tools, explaining the shift of AI from being a mere “tool” to becoming a true “agent” or collaborator.
This session will provide insight into how AI agents are reshaping traditional workflows and examine the impact of this transformation on marketing, collaboration, and overall business strategy. Alongside real-world use cases, it will also share strategic recommendations on how companies can prepare for and embrace these technological changes.
Speaker
Lena Waters is the Chief Marketing Officer at Notion, leading marketing strategy with a focus on delivering the brand promise to customers, driving demand for products, and growing revenue. Prior to Notion, Lena built global consumer and B2B teams at high-growth companies like Grammarly, Docusign, Lookout, and Responsys. For over two decades, she has been at the forefront of digital and enterprise marketing, specializing in demand and lifecycle marketing, PLG and growth marketing, brand creative, field and event marketing, and marketing operations and technology.