Generative AI for Beauty and Fashion Digital Transformation
Session Overview
As AI innovation accelerates at an unprecedented pace, the beauty and fashion industries are entering a transformative new era—where personalization, creativity, and technology converge. In this speech, Louis Chen explores how Generative AI and Augmented Reality (AI/AR) are reshaping the future of digital beauty and fashion experiences.
From AI-driven skincare analysis to Generative-AI-powered fashion and makeup simulations, Perfect Corp. has spent the past decade pioneering technologies that bridge the physical and digital worlds. Now, as GenAI becomes the new norm, Louis will share insights on how brands can embrace AI + API innovation to deliver dynamic, personalized shopping journeys, accelerate time-to-market, and build their unique brand identity through creativity and precision.
The session highlights real-world applications of GenAI in image, video, and fashion creation—demonstrating why specialized Beauty AI and Skin AI remain essential for accuracy, while GenAI + API integration unlocks limitless new possibilities for consumer engagement and brand storytelling.
Speaker
Louis Chen joined Perfect Corp. in 2015 and has since played a key role in planning and executing capital investment rounds and the IPO process, leading Perfect Corp. to its successful listing on the New York Stock Exchange (NYSE) in 2022. He spearheaded the transformation of Perfect Corp.’s PR and Communications team into a digital marketing powerhouse, and has led the implementation of cutting-edge AI and AR technologies to provide beauty and fashion tech solutions to over 800 brands worldwide.